
Online Marketing Terms
In this article, let’s discuss 105 Online Marketing Terms for newbie marketers. In the online marketing industry, there are a number of terms used across multiple verticals like SEO SEM, SMM, Email marketing, Affiliate marketing, Content marketing, and more. Whatever the vertical that you are going to work on, these are most used common terms.
Before getting into the industry, it’s always better to understand the basic terms that online marketing people use. If you are a newbie, then this should be a super helpful glossary to get to know these 105 online marketing terms.
The terms here are given in the Alphabetical orderand spitted into 4 pages.
‘#’ – 105 Online Marketing Terms For Newbie Marketers
In this section let’s see the first 25 Online Marketing terms.
1. 3rd Party Tag
3rd Party Tag is a code snippet generated by a 3rd party ad server. It will be placed into the website or app to display the ad which is uploaded in the ad server. It also helps to track the impression and clicks of an ad.
Example
<ins class="dcmads" style="display:inline-block;width:300px;height:250px">
data-dcm-placement="N7480.1664088DOUBLECLICK.NETTEST/B8299600.114131924"
data-dcm-rendering-mode="script"
data-dcm-https-only
data-dcm-resettable-device-id=''>
<script src="//www.googletagservices.com/dcm/dcmads.js">/script>
</ins>
‘A’ – 105 Online Marketing Terms For Newbie Marketers
2. Account
An ad account is a grouping of all ad activities. An ad account can have multiple campaigns. Some settings can be set up at account level and that will be replicated for all the campaigns which are under the specific account.
An account named 'Mobile Phones' will have multiple capaigns like 'Samsung', 'Realme', 'Nokia' and more.
3. Ad Exchange
An ad exchange is a digital marketplace that allows advertisers and publishers to buy and sell advertising space with a real-time auction. They’re the most used to sell display, video and mobile ad inventory.
Example
Google Ad Exchange
OpenX
AppNexus
4. Ad Network
An ad network is a platform that acts as a broker between publishers and advertisers. The main role of an ad network is getting ad slots from the publisher and matching with the advertiser’s needs. It is a great way to monetize the website.
Example
Google AdSense
Media.Net
BuySellAds
5. Ad Server
An ad server is an advertising technology tool used by publishers, advertisers, agencies, and ad networks to manage and serve digital marketing campaigns. Ad servers show the ads on websites and mobile apps.
Example
DoubleClick Campaign Manager
Ad Manager 360
Google Ads
Sizmek
6. Advertiser
Advertisers are the owner of a product or service. They approach publishers or agencies to promote their products on the website or mobile apps.
Example
Samsung
Microsoft
Nike
Also Read: Who is an advertiser?
7. Affiliate Marketing
Affiliate marketing is a type of online marketing strategy. It is the process of earning a commission by selling products or services of a company. As a content creator, you can earn in two ways. One is with affiliate networks and another one is with affiliate programs.
Example
Amazon affiliate network
SERrush affiliate program
Hostgator affiliate program
Know More: About affiliate marketing
8. Agency
An agency is 3rd party company which acts as a bridge between publishers and advertiser to fulfill their advertising needs by helping running campaigns.
Example
Ogilvy & Mather
McCann Worldgroup
Publicis Groupe
9. Alt Text
An alt text is an attribute of the <img> tag. It contains a text saying the name or actions of the image used.
Example
<img src="www.google.com/logo.png" alt="Google Logo"/>
10. Analytics
Analytics refers to the statistics of a website. It can be traffic and other stats. Basically, the statistics are recorded by web tools. To track the website statistics, a snippet of code needs to be installed on our website.
Example
Google Analytics
FoxMetrics
StatCounter

11. API (Application Program Interface)
APIs are a set of functions and procedures that helps the developer to create new applications that access data and features of other applications or services.
We can get the data by making an API call/request. The APIs will return results in different formats like JSON, XML, etc.,
Example
http://ip-api.com/json/
Suggested Article: How to find IP with IP Find API?
12. ATF (Above The Fold)
When the ad appears on the visible area of the device screen is known as ATF. Users should be able to see the ad without scrolling the page.
Example
728x90 (Leaderboard) ad will appear at the top of the website most of the time.

13. Audience
An audience are a group of people who are interested in your product or service. You can target your potential audience. So that your audience will become your customers. It helps to boost revenue and reach.
Example
Group o people interested in sports.
14. Awareness
Awareness is the process of making people aware of your product or service. In online marketing, it can be done by running paid advertising campaigns on social media, websites, video platforms, and more.
Example
Running awareness campaign for a new shoe.
You Might Be Interested In: Social Media Marketing Strategies
‘B’ – 105 Online Marketing Terms For Newbie Marketers
15. B2B (Business-to-Business)
B2B companies help between them directly by exchanging products or services instead of serving to the consumer.
Example
A software firm offers the CRM service to another company.
16. B2C (Business-to-Consumer)
A company offers or selling services or products directly to the consumer is known as the Business-to-Consumer business model. The products or services may be travel service, mobile phone selling, and more.
Example
Trivago
Amazon
Adidas
17. Backlink
Backlinks are linking one website to another website by a hyperlink. It helps to increase Domain Authority (DA) of a website. Search engines like Google help websites rank higher when a website has high DA.
Example
<a href="https://ahrefs.com/blog/what-are-backlinks/" target="_blank">Backlink</a>
18. Behavior
Behavior denotes the activity of the user on a website after arriving. The activity of a user can be tracked with the help of web analytic tools like Google Analytics. The activities such as search terms, sites visited, purchases made, and more.
Example
Exit page
Content viewed
Clicking on a specific element
19. Bidding
Bidding is an amount the advertiser is ready to spend to buy ad space to serve their ad. This process is mostly used in programmatic advertising.
Example
An advertiser spends $2 per click
20. Bounce Rate
The bounce rate is a metric in web analytics. It increases when a user opening the website and leaving immediately without any activities like reading the articles or navigating between the pages.
When the bounce rate is high for a website, it is considered to be the worst. It stays between 0% to 100%. A higher value indicates that the website is not doing a good job.
Example
0% - Good
100% - Worst

21. Breadcrumbs
A breadcrumb is a small text path located at the top of a page. It indicates where the user is on the site currently. The path mentioned is clickable and lets you to easily navigate.
Example
Home > Programming Language > PHP > For Loop
22. Broken Link
The broken link is an inactive link. Meaning, it is no longer available to access. Whenever you try accessing the link, it will direct you to a 404 error page. The link becomes the broken link when the structure of the URL is changed.
Example
https://knowonlinemarketing.com/test-page/
23. BTF (Below The Fold)
When the ad doesn’t appear on the visible area of the device screen is known as BTF. Users need to scroll the page to see the ad.
Example
Ads placed at the bottom of the website (Footer, Bottom sidebar)

24. Budget
The budget is the amount allocated to spend to run an advertising campaign. The campaign runs until the budget gets over within the set timeline.
Example
Budget: $1500.00
Duration: Aug 4 to Sep 4
You May Also Like: Free Digital Marketing Course by Google
‘C’ – 105 Online Marketing Terms For Newbie Marketers
25. CDN (Content Delivery Network)
CDN is a distributed platform of servers that helps to reduce the website load time by decreasing the physical distance between the actual server location and the user. The original server must respond to every user request if you are not using a CDN.
Example
Below are the CDN service providers,
CloudFlare
MaxCDN
Akamai
26. Cookies
A cookie is a small piece of data sent from a website and stored on the user’s computer by the user’s web browser while the user is browsing.
Example
Login data
Surfing behavior
Settings
27. Campaign
Ad campaigns are a set of advertisements and it’s details like duration, budget, targeting, and more. It runs to deliver a message to the users about a product or service. At the end of the duration the ad campaigns to meet the business goals that were set initially.
Example
Duration: Aug 4 to Sep 4
Goal: Video views
Targeting: UK
Ad: Groceries
28. Chatbot
A chatbot is a setup on websites to assist or direct the visitors to perform an action like the purchase or give answers to their queries. It’s basically an automatic tool and it will collect leads as well. No human help is needed. Chatbots are usually placed at the bottom-right of the websites.
Tideo
Tawk.to
Crisp
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29. Click
A click is an advertising metric. It is an activity of clicking advertisements like banner ads, native ads, video ads, and more. It takes the user to the destination page (Landing page) when they click an ad.
Example
Clicking on a mobile phone ad, it will take the user to landing page where they can find configuration features, specification of the mobile.
30. CMS (Content Management System)
CMS is a platform/dashboard where you can control the appearance and look of your website. We can access the backend of the website as well. It allows users to do add additional features to the website or any modification can be done.
Example
WordPress
Joomla
Drupal
Magento
Recommended Article: WordPress 5.5 Highlights and Features (Infographic Included)
31. Competitor
Any person or company that deals with the same type of business that you do is know as a competitor. Such businesses will always have an eye on their competitor’s business strategy to understand their business models and keep developing their own.
Example
Amazon and Flipkart are competitors
32. Contextual Ads
Contextual ads are online advertisements that appear on the websites, mobile apps, or other mediums according to what kind of content a user is looking at. These are automated system ads.
Example
Showing Pizza ad on Cooking or Food related websites/content.

33. Conversion
It’s recorded as 1 conversion when a user clicks on an ad and purchases the product or service. A conversion pixel will be implemented to track the conversions. For instance, implementing the conversion pixel on the Thank you page. So that it will be tracked when user purchase and lands on the thank you page.
Example
Signups/Form submission
eBook download
100% video views
34. Copy Text
An advertisement message on the display banners, search ads, or video ads. That explains the user about the product and gives knowledge of the features, specifications, and more.
Example
'Grab your JavaScript course at 50% OFF now!' - This is a copy text for online course ad.
35. Content Writing
Content writing is an activity of creating new content for blogs, business websites, product descriptions, documentation, and more.
Example
Writing content on 'Blogging tips for beginners'
36. Cost Model
Cost models are the standard units to measure digital ad delivery. The cost models differ according to the type of ads such as display ads, search ads, video ads, and more.
Example
CPM (Cost Per Millie) - Display ads
CPC (Cost Per Click) - Search ads (This is applicable for display ads as well)
CPV (Cost Per View) - Video ads
Find Out More: Cost Model Explained
37. Crawler
A crawler is a computer program that automatically searches for the content on the Web. Search engines use crawlers to browse the internet and build an index. This will be shown to the users as a search result on the search page.
Example
GoogleBot
Bingbot
BaiduSpider
38. Creative
The actual ad banner served on the websites and mobile apps which is visible to the user is known as creative. It can be static, animated, rich media.
300x250 static image
39. CSS (Cascading Style Sheet)
CSS is a style sheet language used to style (colour, font-size, height, position, etc.,) the HTML elements showing on the browser. It simply beautifies the webpage.
Example
div {
width: 100px;
height: 150px;
background-color: #000000;
}
40. CTA (Call To Action)
CTA is one of the major elements in the display ads. This is to trigger/call the user to click on an ad to explore the landing page of the ad. CTA is a mandatory element for every display ad.
Example
Learn More
Signup Now
Get Started
41. CTR (Click Through Rate)
CTR is the ratio showing how often people who see your ad end up clicking it. Below is the formula for calculating CTR with clicks and impressions.
Example
CTR = Click / Impression
100/24000 = 0.42%
Related Read: What is Viral Marketing? Types, Advantages & Examples
‘D’ – 105 Online Marketing Terms For Newbie Marketers
42. Day Parting
Day Parting is an activity of setting the campaign to serve for a particular time duration in a day or particular days in a week. It increases campaign efficiency. You can use this in your campaigns if you run an offline business. So, you can set the campaign to serve only when the store is open.
Example
Running campaign from 10 AM to 9 PM
Running campaign from Monday to Friday
43. Data Visualization
Formatting or showcasing the raw data into an attractive and understandable manner. Campaign delivery reports need data visualization to understand campaign performance easily and visually.
Example
Creating visual data dashboard using Google Data Studio and Power BI
44. Delivery
Delivery represents the ongoing or running campaign and its stats. This is to say the campaign status and performance.
Example
Over delivery
Under delivery
45. DNS (Domain Name System)
DNS is a naming database in which internet domain names are located and translated into internet protocol (IP) addresses. The DNS maps the name people use to locate a website to the IP address that a computer uses to locate a website.
Example
Linking a domain to a specific IP address
Linking www.knowonlinemarketing.com to 252.35.64.88
46. Do Follow
Do follow links allow search engines like Google to follow and reach out to the website and gives link juice and a backlink.
Example
<a href=”https://www.google.com/”>Google</a>
or
<a href=”https://www.google.com/” rel="dofollow">Google</a>
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47. Domain Name
A domain name is used to identify one or more IP addresses. It is used to identify a particular web page.
Example
www.knowonlinemarketing.com
‘E’ – 105 Online Marketing Terms For Newbie Marketers
48. Engagement
Engagement is a metric in online marketing. It denotes the interaction of users with an advertisement. It shows how well it connects the ad with the audience.
Example
Facebook post like
Comment
Share
‘F’ – 105 Online Marketing Terms For Newbie Marketers
49. Floodlight Tag
Floodlight tag is an iframe or image code snippet that should be installed at the backend of the advertiser’s website to track the conversions. Whenever the user arrives at the particular page where the floodlight tag installed, the tag will fire and send the conversion data to the ad server like DCM.
Example
<img src="http://ad.doubleclick.net/activity/src=1234567;type=abcde123;cat=fghij456;u1=[friendlyname1];u2=[friendlyname2];ord=[Random Number]?" width="1" height="1" alt=""/>
50. Forecast
Forecasting is getting or predicting the approximate data for future use based on historical data. It can be found available impressions, total ad requests, and more.
Example
Planning future campaigns according to the forecast data
51. Frequency Cap
Frequency Cap is one of the ad delivery settings. It limits the number of times an ad should show to a user.
Example
Fequency Cap 3/day
‘G’ – 105 Online Marketing Terms For Newbie Marketers
52. Guest posting
Guest posting is the activity of creating content and posting it on other websites. This is one of the best link building strategy. When doing the guest post guest on high authority websites, the authority score gets increases and your website becomes SEO friendly. It drives more traffic to your website as well.
Example
Publishing content on any website with high authority.
Know More About: Guest posting.Guest blogging
‘H’ – 105 Online Marketing Terms For Newbie Marketers
53. HTML (Hyper Text Markup Language)
HTML is a standard markup language used to build websites. It refers to the way tags are used to define the page layout and elements within the web page.
Example
<html>
<head>
<title><title>
</head>
<body>
<h1></h1>
<div></div>
<p></p>
</body>
</html>
54. HTTPS (Hyper Text Transfer Protocol)
HTTPS is a web protocol that enables the data security of the website while data transfer. It gives SSL to the website.
Example
https://knowonlinemarketing.com/
‘I’ – 105 Online Marketing Terms For Newbie Marketers
55. Impression
The impression is an online marketing metric to calculate how many times an ad is served to people. When a page loads, each ad on the page counts 1 impression.
Example
When an ad shown 1000 times, then it's 1000 impressions
56. Infographics
Infographics is a collection of images, charts to understand a concept better. It comes with very minimal text. It includes title, subheading, icons, graphics, and more to highlight the informative stats.
Example
Explaining the growth of online marketing year-by-year using bar chart.
57. Internal Linking
Internal linking is the process of linking a post or page of your website on the same website. It is one of the important SEO strategies. It helps to make the user stay on your website.
Example
<a href="https://knowonlinemarketing.com/about-us/">Know Online Marketing</a>
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58. IO (Insertion Order)
IO is a document that contains a set of line items that are related to the digital advertising campaign.
Example
IO contains the below,
Frequency caps
Pacing,
Partner costs
59. Interstitial
Interstitial is one of the display ad formats that appear on mobile devices. It appears on the screen covering the content. It comes with a close button so that users can close the ad.
Example
Ads appearing on mobile apps with close button.
‘K’ – 105 Online Marketing Terms For Newbie Marketers
60. Keyword
In SEO, a keyword is a topic or idea that defines what the content is about. Content is created focusing on the keywords. They make it easier for search engines to rank your website in search results.
Example
best wordpress theme
top mobile apps
types of ad networks
‘L’ – 105 Online Marketing Terms For Newbie Marketers
61. Landing Page
When the visitor lands/directs to a page after clicking on an advertisement is known as a Landing page. It is just a web page within a website.
Example
https://knowonlinemarketing.com/10-useful-tips-to-get-google-adsense-approval-fast/
62. Lead Generation
Lead generation is a marketing strategy. It is the process of collecting user details to approach them to sell products/services or to speak business opportunities. Every lead is considered as a potential customer.
Example
Name
Email ID
Website
Mobile number
63. Lightbox
Lightbox is a type of display advertisement which appears on the whole page covering the content. It’s a kind of overlay. The content can be accessed only after closing the ad.
Example
A lead generation form
eBook download popup
64. Line Item
By creating a line item, you instruct the ad server to serve an ad on a certain placement or through ad networks or ad exchanges. A line item consists of creatives, bid, budget, targeting, performance goal, and more.
Example
An ad served on home page of a website by the line item
65. Lookalike Audiences
A Lookalike Audience refers to the new people who are likely to be interested in your product or service. Because they are similar to your existing customers.
Example
People interested in your business as they show same interest like your current customers
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‘M’ – 105 Online Marketing Terms For Newbie Marketers
66. Macro
Macro is a set of actions that can be recorded and can be executed multiple times in the excel sheet. It is mainly used to automate the routine process like sending daily delivery reports to the client. The actions will be recorded in the form of VBA code. It can be customized even further by editing/modifying the VBA code.
Example
Sub HideAllExceptActiveSheet()
Dim ws As Worksheet
For Each ws In ThisWorkbook.Worksheets
If ws.Name <> ActiveSheet.Name Then ws.Visible = xlSheetHidden
Next ws
End Sub
67. Meta Description
The meta description gives a quick description of a web page what content the page has. It plays a major role in search engine rankings. The length of the meta description is 160 characters.
Example
If a page is talking about the SEO, the meta description should have a quick description and the keywords should be included as well.
68. Meta Title
The meta title is the actual title of a page or blog post. It will show on the Google search page when people searching for content. The character limit is 60. The meta description appears below the meta title.
Example
OFF-Page SEO techniques for new website
69. Mobile Friendly or Responsive
Mobile friendly or mobile responsive refers to the website with well fit and proper layout on mobile devices. The content of the website will automatically be adapted according to the device width. Basically the website with non-mobile responsive will appear the same on both desktop and mobile.
Example

‘N’ – 105 Online Marketing Terms For Newbie Marketers
70. Negative Keyword
Negative keywords are the irrelevant keywords or phrases that prevent your search ads from being triggered when users search with these words or phrases. Getting clicks with the negative keywords will not add any value to the business.
Example
Your ad will not be triggered when the uses search with the keyword 'Free online course'. This helps when you offer only paid courses.
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71. Niche
Niche is a specific topic, area, or category. This is to understand what kind of content a website or blog has. Talking specifically within a particular niche is known as micro-niche.
Example
Technology
Sports
Electronics
Marketing
72. No Follow
No follow links don’t allow search engines like Google to follow and helps in page rank the website. It doesn’t give link juice and a backlink. It will not increase the domain authority (DA) as well.
Example
<a href=”https://www.google.com/” rel="nofollow">Google</a>
73. No Index
No index is to instruct Google not to index a particular page in the search results. It’s is to be used in the meta tag of a page.
Example
<meta name="robots" content="noindex"/>
‘O’ – 105 Online Marketing Terms For Newbie Marketers
74. Objective
The objective is the goal or motto of an advertising campaign. Every campaign setup with an expected result to get for an objective.
Example
Traffic
Click
Video views
Conversion
75. Off-Page SEO
Off-Page SEO is an SEO activity to optimize the website to rank higher on Google. The activities are done out of the website. It is mainly to earn quality backlinks from high Domain authority websites.
Example
Link building
Social bookmarking
Guest posting
Commenting
Further Read: Off-Page SEO Explained
76. On-Page SEO
On-Page SEO is an SEO activity to optimize the website to rank higher on Google. The activities are done on the actual website.
Example
Publishing high quality content
Optimize page titles and meta descriptions
Internal and external links
Image optimization
Further Read: On-Page SEO Explained
77. Organic Search
Organic search refers to optimizing the website to rank on Google without paying anything, unlike Google paid search ads. This takes time to see the results.
Example
Ranking the website by making the website SEO friendly.
78. Outbound links
Outbound links are the links of other websites that used on your website. It is one of the most important factors in SEO. It will act as a backlink for the website where you are linking to.
Example
<a href="https://www.w3schools.com/" target="_blank">W3Schools</a>
‘P’ – 105 Online Marketing Terms For Newbie Marketers
79. Paid Search
Paid search refers to ranking the website on Google by paying, unlike Google’s organic search. This method gives immediate results.
Example
Paying certain amount to Google to appear on the top of the search results page
80. Penalty
The penalty is a negative impact on a website. Usually, Google penalizes the websites for violating the policies. The website performance and traffic drop suddenly due to this.
Example
Keyword stuffing in SEO
Publishing content on weapons, gambling, drugs, etc.,
81. Placement
Placements denote a place where your creatives can appear on a website or blog. The placements will be targeted through the advertising campaigns to serve the ads. Random creatives will serve on a single placement for every refresh.
Example
Website header ad placement
Top sidebar ad placement
In-Article ad placement
82. Publisher
The publisher is the owner of the website or mobile app. They sell the inventory on their website or mobile app to advertisers or agencies to place the advertisements. Publishers make money from this.
Example
KnowOnlineMarketing.com
W3Schools.com
Search Engine Journal
Suggested Read: Who is publisher?
‘Q’ – 105 Online Marketing Terms For Newbie Marketers
83. Quality Score
Quality score is a rating of a paid ad, keywords, landing pages, and more. Google grades the quality score from 1 to 10. The quality score from 8 to 10 is considered a very good quality score.
Example
8/10
6/10
‘R’ – 105 Online Marketing Terms For Newbie Marketers
84. Ranking
Ranking refers to the actual position of the website that appears on the search engine results page. Google ranks strong SEO friendly websites at the top. Effective SEO strategies and quality content play a major role in better ranking.
Example
Website appears at the position 1 when user search
85. Remarketing
Remarketing is an online advertising strategy. It is the process showing the most relevant ads to the particular user who visited your website or added the product to the cart but hasn’t purchased it. It increases conversions and revenue.
Example
If a user added a mobile phone to their card and abandoned, you can target the user show the mobile phone ads.
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86. Reporting
Reporting is a stats of the campaign such as impressions, clicks, CTR, etc., These are put together in a clear format to analyze the campaign performance. The reports can be generated from the server in multiple formats like xlsx, csv, ppt, pdf, and more.
Example
Generating conversions report of a campaign to find how many conversions the campaign has made.
87. Rich Media Ad
Rich Media is an advertising format that has attractive animation and interactive elements such as audio, video, graphics, and others. It engages with the user more.
Example
A creative with video on it explaining the product features
88. Robots.txt
Robots.txt is a text file that tells the search engine to crawl or block certain pages. So that the allowed pages will appear on the search results and the blocked pages are not. The Robots.txt file is to be uploaded into the root directory of your website.
Example
User-agent: *
Allow: /
Allow: /ads.txt
Disallow: /wp-admin/
Disallow: /wp-login.php/
89. ROI (Return on Investment)
ROI is a performance measure. It is the ratio between the profit you get and the investment. The higher the ROI, the more the revenue you get. It can be calculated with the formula – ROI = Profit / Investment.
Example
ROI - 10500/8000 = 31.25%
‘S’ – 105 Online Marketing Terms For Newbie Marketers
90. Search Query
Search Query is the words or phrases used by the user to find information in Google.
Example
what are the seo tactics?
how to build a wordpress blog?
best plagiarism tool for bloggers
91. SERP (Search Engine Result Page)
SERP is the page where the search results appear when a user searches for information in search engines like Google. 10 search results will be displayed per page. However, you can change the search settings to display more results (up to 100 results) per page.
Example
Google search results page
92. Session
The session is the period of time a user is active on your website or mobile app. In general, 30 minutes of duration is calculated as 1 session. If a user leaves your site and comes back within 30 minutes, it will be considered as the original session.
Example
When you login to internet banking, you will be logged out automatically if there;re no activities.
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93. Sitemap
A sitemap is an XML or HTML file that contains all the URLs of a website. It can be uploaded into the root directory of the website. The XML format is only understandable by the search engines and HTML can be seen and understood format by the human. An XML sitemap helps search engines to crawl your website.
Example
<?xml version="1.0" encoding="UTF-8"?>
<sitemapindex xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
<sitemap>
<loc>http://www.example.com/sitemap1.xml.gz</loc>
<lastmod>2004-10-01T18:23:17+00:00</lastmod>
</sitemap>
<sitemap>
<loc>http://www.example.com/sitemap2.xml.gz</loc>
<lastmod>2005-01-01</lastmod>
</sitemap>
</sitemapindex>
94. Slug
A slug is the part of a website URL that identifies a particular page on a website. It is in easy to read format. Having good and clear slug for your post or page will help you in SEO improvement.
Example
105-online-marketing-terms-for-newbie-marketers-with-examples
95. SSL (Secure Socket Layer)
SSL is used to establish a secure connection between the web server and the browser. It encrypts and protects sensitive data such as login credentials, bank account details, credit card numbers, etc., while processing. It helps to be secure from the harmful attacks on the website. The https denotes that the website installed with the SSL certificate and secured.
Example
https://knowonlinemarketing.com/
96. Structured Snippet
Structured snippets are extensions that help to highlight certain aspects of their products and services such as offers, features, coupons, and more in the search results page.
Example
Latest Shoes
Shows under $100

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‘T’ – 105 Online Marketing Terms For Newbie Marketers
97. Targeting
Targeting is an activity of setting up the advertising campaigns to show the ads only to a particular set of audiences. It can be geographic, language, demographic (age, gender), device, contextual, behavioral, and more. It helps the advertisers to reach the best suit audience for their business.
Example
Geography: United Kingdom
Language: English
Demographic: Female/25 to 55
Device: Desktop and Mobile
Contextual: Cooking
Behavior: Cooking
98. Thank-You Page
Thank you page is where the user will be directed after making a successful transaction for a product or service from a website. It has product or service details, purchase ID, and more. The conversion pixel will be implemented on to the thank you page to track the conversions.
Example
https://example.com/thank-you/

99. Traffic
Traffic is the number of users visits your website to access your content. More the traffic you get more the benefit you get. Effective SEO implementations are required to get good traffic to your website. The amount of traffic can be recorded with the tool of Google Analytics.
Example
Getting 10K visitors per month
Recommended Article: 9 Effective Ways to Generate Massive Traffic to Your Blog (Organic Strategies)
‘U’ – 105 Online Marketing Terms For Newbie Marketers
100. Unique Visitor
Unique Visitor refers to the number of new visitors coming to your website in a given time interval. If the visitor leaves the page and comes after some time on the same IP, the visitor will not be considered as a unique visitor. The unique visitor can visit multiple pages. The data is recorded on the basis of cookies.
Example
7.5K unique visitors per month

101. UTM Tracking (Urchin Tracking Module)
UTM Tracking is a campaign tracking technique. It is tracked by passing certain parameters such as source, medium, campaign, term, content at the end of the links that you want to track. UTM tracking helps to understand where the traffic to the website coming from. It also used to track the ad clicks. Before start tracking, you should have an account in Google Analytics.
Example
Traffic to a page can be tracked by using UTM tracking code as shown below,
https://knowonlinemarketing.com/?utm_source=kom-blog&utm_medium=105-marketing-terms-post&utm_campaign=utm-builder&utm_term=tracking-example&utm_content=tracking
‘V’ – 105 Online Marketing Terms For Newbie Marketers
102. VAST Tag (Video Ad-Serving Template)
VAST Tag is an XML script developed by IAB (Interactive Advertising Bureau). It establishes a communication link between the ad server and the video player. This is the most popular video ad standard.
Example
https://pubads.g.doubleclick.net/gampad/ads?sz=640x480&iu=/124319096/external/single_ad_samples&ciu_szs=300x250&impl=s&gdfp_req=1&env=vp&output=vast&unviewed_position_start=1&cust_params=deployment%3Ddevsite%26sample_ct%3Dskippablelinear&correlator=
‘W’ – 105 Online Marketing Terms For Newbie Marketers
103. Web Hosting
Web Hosting is storing the website files in the allocated cloud storage. The hosted files will then be linked to the respective domain name using the DNS. So that the website can be accessed with the domain name from anywhere in the world.
Example
Below are some of the web hosting providers in the market,
Blouehost
Siteground
Hostinger
104. WordPress
WordPress is a Content Management Platform (CMS) that manages the website files. It helps the user to build the website with drag-drop plugins without any knowledge of programming language. WordPress is the most used CMS and 30% of the websites using WordPress in the world. Basically it’s a one-click install application.
Example
Our blog is built with WordPress,
https://knowonlinemarketing.com/
Related Article: WordPress 5.5 Highlights and Features (Infographic Included)
‘X’ – 105 Online Marketing Terms For Newbie Marketers
105. XML (Extensible Markup Language)
XML is a markup language used to store structured data and transport in an XML file. This is a self-descriptive. So that custom tags can be created.
Example
<blog>
<title>Know Online Marketing</title>
<tagline>Let's Learn Digital</tagline>
<link>www.knowonlinemarketing.cohtsm</link>
</email>
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Final thoughts
To sum up, we hope the above 105 online marketing terms for newbie marketers are useful. These are the most common and important terms you should know as a newbie. These terms will help you pick the things quickly when you start working on any marketing vertical. We keep updating/adding the terms at regular intervals. So that you can refer to this glossary and stay updated.
We know that still a lot to include, If you think that we missed any term that is something important, just write to us at admin@knowonlinemarketing.com or comment on the terms. We would love to add.
Image Credits:
- getresponse.com
- developers.google.com
- pixabay.com
About the author

Kavinkumar Subramani
Digital-Tech Blogger
Kavin is a passionate blogger from Know Online Marketing. He publishes insightful and value-added articles and infographics on online marketing, blogging, WordPress, hosting and domain, web design/development, digital tools, online courses, and more.