Display Advertising

What is Backfill tag? Example, Advantage

What is Backfill tag? Example, Advantage

Display Advertising, Online Marketing
What is Backfill tag?In the online marketing industry, a backfill tag is simply a backup tag or temporary replacement tag that acts as a backup for the main or original tag. The backup tag will serve ads on pages when the main tag isn't in use, under troubleshooting or testing.Example for Backfill tagLet's say you're going to implement a new ad tag from the Media.net ad network. But now you're using ads from Google AdSense.Firstly, to serve Media.net ads, you need to implement an ad tag into your website to get verified by Media.net. In case, if you're replacing the Google AdSense ad tag with Media.net, the ad placement will be blank and no ads will show until the verification complete.In the meantime, you can use an ad tag as a backup to avoid losing your ad impressi...
What Is Display Advertising? What are the types?

What Is Display Advertising? What are the types?

Display Advertising, Online Marketing
Display AdvertisingDisplay advertising is a type of online marketing where marketers use visuals like banner, rich media, etc., to promote the product or services on the website or mobile apps. The display ads run on any third party website or mobile app in the form of a static image, GIF, HTML, video and more. Display advertising allows advertisers to create effective brand awareness campaigns. It also helps them to drive more traffic to their website. There are more advertising platforms to run display ads.Moreover, this is one of the highly converting digital advertising methodologies. It helps to reach billions of people around the Google Display Network and others. In addition, similar to other advertising models the display advertising can be run based on various types of ta...