Online Marketing

105 Online Marketing Terms For Newbie Marketers (With Examples)

105 Online Marketing Terms For Newbie Marketers (With Examples)

Online Marketing
Online Marketing TermsIn this article, let's discuss 105 Online Marketing Terms for newbie marketers. In the online marketing industry, there are a number of terms used across multiple verticals like SEO SEM, SMM, Email marketing, Affiliate marketing, Content marketing, and more. Whatever the vertical that you are going to work on, these are most used common terms.Before getting into the industry, it's always better to understand the basic terms that online marketing people use. If you are a newbie, then this should be a super helpful glossary to get to know these 105 online marketing terms.The terms here are given in the Alphabetical orderand spitted into 4 pages.'#' - 105 Online Marketing Terms For Newbie MarketersIn this section let's see the first 25 Online Marketi...
What is Backfill tag? Example, Advantage

What is Backfill tag? Example, Advantage

Display Advertising, Online Marketing
What is Backfill tag?In the online marketing industry, a backfill tag is simply a backup tag or temporary replacement tag that acts as a backup for the main or original tag. The backup tag will serve ads on pages when the main tag isn't in use, under troubleshooting or testing.Example for Backfill tagLet's say you're going to implement a new ad tag from the Media.net ad network. But now you're using ads from Google AdSense.Firstly, to serve Media.net ads, you need to implement an ad tag into your website to get verified by Media.net. In case, if you're replacing the Google AdSense ad tag with Media.net, the ad placement will be blank and no ads will show until the verification complete.In the meantime, you can use an ad tag as a backup to avoid losing your ad impressi...
LinkedIn Adds Name Pronunciation Audio Feature

LinkedIn Adds Name Pronunciation Audio Feature

Marketing Trends, Online Marketing
LinkedInThe professional social media LinkedIn has introduced a new feature of adding the name pronunciation audio clips on profiles. Firstly, LinkedIn is an American business and employment-oriented online service that operates via websites and mobile apps. It is launched on May 5, 2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs. We all know that it's one of the most powerful social media networks for professionals.Moreover, we can read insights, infographics, personality development tips, free webinars, job opportunities, and more. Connecting to people with various organizations around the globe creates a good vibe around the professional network. Helping each other is a great thing nowadays.Also Read: W...
What is Viral Marketing? Types, Advantages & Examples

What is Viral Marketing? Types, Advantages & Examples

Brand, Marketing Trends, Online Marketing, Viral Marketing
Viral MarketingViral Marketing is an online marketing strategy where people share content, product or service of a company to thousands and millions of people rapidly over social media networks or by Word-Of-Mouth. Firstly, "Viral" denotes something that spreads quickly and widely across a huge audience. At the end of such viral activity, the content would have reached unbelievable numbers of people. This is the same way how the virus spreads. Whenever people come across quality and valuable content (sometimes it would be funny or useless) that encourages people to share more.How a content goes viral?Let's say a brand has a larger audience base and they are planning to launch a new product or service. Firstly, they need to concentrate on the content. The content should be ...
What Is Display Advertising? What are the types?

What Is Display Advertising? What are the types?

Display Advertising, Online Marketing
Display AdvertisingDisplay advertising is a type of online marketing where marketers use visuals like banner, rich media, etc., to promote the product or services on the website or mobile apps. The display ads run on any third party website or mobile app in the form of a static image, GIF, HTML, video and more. Display advertising allows advertisers to create effective brand awareness campaigns. It also helps them to drive more traffic to their website. There are more advertising platforms to run display ads.Moreover, this is one of the highly converting digital advertising methodologies. It helps to reach billions of people around the Google Display Network and others. In addition, similar to other advertising models the display advertising can be run based on various types of ta...
Social Media Marketing Strategies

Social Media Marketing Strategies

Online Marketing, Social Media Marketing
Social Media MarketingEvery brand needs strong social media marketing strategies to get more customers and to keep their customers engaged. Firstly, Social Media Marketing (SMM) is a form of online marketing. It is the process of promoting a product or service through very famous and well-known social media platforms like Facebook, Instagram, Twitter, LinkedIn and more. This can be done by running paid marketing campaigns. Building a strong customer base is literally possible than other platforms. Because the users and usage of social media platforms are getting hike day-by-day. But, the challenging part is to find out the right customer for our business right?Here's a social media marketing comes in. It helps you to reach potential customers with the requirements you expected. F...
Types of Online Marketing

Types of Online Marketing

Online Marketing
Online MarketingBefore start discussing the types of online marketing, Let's see what is online marketing. Online marketing is an activity of promoting or advertising a product or service using the online medium. We can measure the results accurately. But it's not possible in offline advertisements. So, according to the results, the promotion can be pushed further on the right track to get more business. Growing business over the internet has become the trend to reach the right people at the right time. Apart from that, we can reach the exact audience as per our business.There is more number of online marketing methodologies are there in the market. Each marketing strategy will have its unique characteristics. Let's say we are going to promote a car repair shop business. Here we c...