Free Digital Marketing Course by Google

Free Digital Marketing Course by Google - Know Online Marketing

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Free Digital Marketing Course

In this article, let’s discuss the Free Digital Marketing Course by Google. Google offers plenty of digital marketing courses for absolutely free of cost. These courses are really helpful for those who are interested in digital marketing. It also helps people who want to develop their business online. The courses are designed for beginners, intermediate and advanced.

Even if you are not into digital marketing, you can take up these courses to add your knowledge in the digital marketing industry. On completion of each course, you will be offered by free certifications. You can showcase these on your resume. Indeed, it increases the weight of your resume.

List of Free Courses from Google

Here’re are useful and most useful online courses that you can take advantage of,

  • Google Digital Unlocked
  • Skillshop
  • Google Analytics Academy

Also Read: Types of Online Marketing

Free Digital Marketing Course by Google – Google Digital Unlocked

Google Digital Unlocked designed to learn digital marketing fundamentals strongly. In addition, tt gives a solid overview of all the digital marketing concepts like SEO, SEM, Email marketing and more. It helps massively if you’re a new business owner or an individual who want to take up their business online.

Google Digital Unlocked
Google Digital Unlocked

Google Digital Unlocked have no. of courses which includes free and paid courses. Moreover, you can find courses from different platforms like Coursera, FutureLearn, Udacity and more. The Fundamentals of digital marketing is the worth course with certification on completion. Everyone should start with this course. However, the rest of the courses comes without certification. But, you can earn the real value of knowledge if you can take up these courses.

Fundamentals of digital marketing

You can master the basics of digital marketing with a free course. They are the Interactive Advertising Bureau-accredited course. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises. Also includes real-world examples to help you turn knowledge into action.

Course detail

  • Modules: 26
  • Hours: 40
  • Level: Beginner
  • Price: Free

Course features

  • IAB-accredited
  • Video tutorials
  • Unlimited access
  • Recognised certification

What you’ll learn?

  • Analytics and data insights
  • Business strategy
  • Content marketing
  • Display advertising
  • E-commerce
  • Email marketing
  • Local marketing
  • Mobile
  • SEM
  • SEO
  • Social media
  • Video
  • Web optimisation

Also Read: Social Media Marketing Strategies

Sample certificate

Google Digital Unlocked Certification
Google Digital Unlocked Certification – Sample

Meanwhile, you will have to attempt a minimum of 32 questions correctly out of 40. This is 80% of the overall percentage.

Free Digital Marketing Course by Google – Skillshop

Skillshop also knows an Academy for Ads. The courses available in the Skillshop website are completely free to access. These courses are designed by Google. This is the best suit for digital marketing professionals. It helps them to enhance their knowledge further. Secondly, we can learn multiple channels like display, search, video, creative and more. Therefore, this would be super helpful if you’re Intermediate. You should know the basics of digital marketing to pick up these courses easily.

Skillshop - Know Online Marketing

Certainly, it is a perfect place to make our digital marketing career even brighter. However, get to know more about Skillshop here.

What is Skillshop?

Available topics

  • Google Ads
  • Google for Education
  • Analytics Academy
  • Google Marketing Platform
  • Google My Business
  • YouTube
  • Google Ad Manager
  • Google Cloud
  • Waze Academy
  • Google AdMob
  • Authorized Buyers
  • Android Enterprise Academy

Google Ads

Grow your skills using Google Ads to advertise your business online, and get Certified.

Google for Education

Grow and succeed in K12 or Higher Education through a curated set of training for educators, students, and school leaders.

Google Marketing Platform

Learn how to achieve your marketing objectives and get certified in Google Marketing Platforms.

Analytics Academy

Learn about Google’s measurement tools so that you can grow your business through intelligent data collection and analysis.

Google My Business

Discover how Google My Business can support your business.


Courses for managed Music, Enterprise, Media partners and Content ID partners. For general education, visit Creator Academy.

Google Ad Manager

Publisher University is now part of Skillshop. Explore our new content to help you grow your proficiency with our Publisher tools.

Waze Academy

Discover how to turn your location into a destination with the power of Waze Ads.

Google AdMob

Manage your inventory and drive revenue with Google AdMob.

Authorized Buyers

Learn how to get started as an Authorized Buyer. Also, understand the workflow of the Authorized Buyer program.

Android Enterprise Academy

Explore and learn about the world’s most powerful mobile platform, built for business.

Skillshop Courses - Know Online Marketing
Skillshop Courses

After that, the courses will have an assessment at the end. So, you need to take up the assessment to pass. To clarify, there will be 60 questions and 1 hour is the assessment duration. You need to mark 48 questions correctly out of 60. So the passing percentage is 80%.

Also Read: What Is Display Advertising? What are the types?

Sample certificate

Skillshop Certification
Skillshop Certification – Sample

Free Digital Marketing Course by Google – Analytics Academy

Analytics Academy helps you learn about Google’s measurement tools like Google Analytics. Firstly, it helps you to grow your business through intelligent data collection and analysis. Similarly, these courses encourage you a better understanding of large and valuable data handling techniques. This includes 5 various courses.

Google Analytics Academy Logo
Google Analytics Academy
  • Google Analytics for Beginners
  • Advanced Google Analytics
  • Google Analytics for Power Users
  • Getting Started With Google Analytics 360
  • Introduction to Data Studio
  • Google Tag Manager Fundamentals

Google Analytics for Beginners

Learn the basic features of Google Analytics including how to create an account, implement tracking code. It also helps to learn to analyze basic reports and set up goals and campaign tracking.

Advanced Google Analytics

Learn about advanced Google Analytics features including data collection, processing and configuration. It also includes more complex analysis and marketing tools.

Google Analytics for Power Users

After you’re familiar with the range of features Analytics offers, learn and practice actionable analysis. Meanwhile, it is to track business performance and identify areas for business improvement.

Getting Started With Google Analytics 360

Learn about powerful Google Analytics 360 features that are not available in the standard product. In addition, gain insight into how you can benefit from integrations with BigQuery, Google Marketing Platform products, and Google Ad Manager.

Introduction to Data Studio

Introduction to Data Studio. It helps you learn and practice beginner steps in connecting your data and building Data Studio reports.

Google Tag Manager Fundamentals

Discover how Google Tag Manager can simplify the tag implementation. Also get to know the management process for marketers, analysts, and developers.

Google Analytics Academy - Know Online Marketing
Google Analytics Academy Courses

On the other hand, these courses are available with different assessment duration and study materials.

Sample certificate

Google Analytics Academy Certification
Google Analytics Academy Certification – Sample

Free Digital Marketing Course by Google – Conclusion

Google has a variety of courses and knowledge base for people to learn a lot. It indeed encourages people by offering free certifications. It adds value to everyone who clears the assessment. However, the ultimate features of these courses are, they include animated explainer videos wherever required. That makes people understand the concepts easily and quickly.

Start earning the Free Digital Marketing Course by Google with free certifications. Show people that you’re utilizing your time in such a great way. Learning is endless, So keep learning!

We hope this article was useful. It makes you aware of Google’s free courses. If you are looking for online free resources, get in touch with us at

About the author

Kavinkumar Subramani

Kavinkumar Subramani

Digital-Tech Blogger

Kavin is a passionate blogger from Know Online Marketing. He publishes insightful and value-added articles and infographics on online marketing, blogging, WordPress, hosting and domain, web design/development, digital tools, online courses, and more.

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