Free Digital Marketing Course
In this article, let’s discuss the Free Digital Marketing Course by Google. Google offers plenty of digital marketing courses for absolutely free of cost. These courses are really helpful for those who are interested in digital marketing. It also helps people who want to develop their business online. The courses are designed for beginners, intermediate and advanced.
Even if you are not into digital marketing, you can take up these courses to add your knowledge in the digital marketing industry. On completion of each course, you will be offered by free certifications. You can showcase these on your resume. Indeed, it increases the weight of your resume.
List of Free Courses from Google
Here’re are useful and most useful online courses that you can take advantage of,
- Google Digital Unlocked
- Google Analytics Academy
Also Read: Types of Online Marketing
Free Digital Marketing Course by Google – Google Digital Unlocked
Google Digital Unlocked designed to learn digital marketing fundamentals strongly. In addition, tt gives a solid overview of all the digital marketing concepts like SEO, SEM, Email marketing and more. It helps massively if you’re a new business owner or an individual who want to take up their business online.
Google Digital Unlocked have no. of courses which includes free and paid courses. Moreover, you can find courses from different platforms like Coursera, FutureLearn, Udacity and more. The Fundamentals of digital marketing is the worth course with certification on completion. Everyone should start with this course. However, the rest of the courses comes without certification. But, you can earn the real value of knowledge if you can take up these courses.
Fundamentals of digital marketing
You can master the basics of digital marketing with a free course. They are the Interactive Advertising Bureau-accredited course. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises. Also includes real-world examples to help you turn knowledge into action.
- Modules: 26
- Hours: 40
- Level: Beginner
- Price: Free
- Video tutorials
- Unlimited access
- Recognised certification
What you’ll learn?
- Analytics and data insights
- Business strategy
- Content marketing
- Display advertising
- Email marketing
- Local marketing
- Social media
- Web optimisation
Also Read: Social Media Marketing Strategies
Meanwhile, you will have to attempt a minimum of 32 questions correctly out of 40. This is 80% of the overall percentage.
Free Digital Marketing Course by Google – Skillshop
Skillshop also knows an Academy for Ads. The courses available in the Skillshop website are completely free to access. These courses are designed by Google. This is the best suit for digital marketing professionals. It helps them to enhance their knowledge further. Secondly, we can learn multiple channels like display, search, video, creative and more. Therefore, this would be super helpful if you’re Intermediate. You should know the basics of digital marketing to pick up these courses easily.
Certainly, it is a perfect place to make our digital marketing career even brighter. However, get to know more about Skillshop here.
- Google Ads
- Google for Education
- Analytics Academy
- Google Marketing Platform
- Google My Business
- Google Ad Manager
- Google Cloud
- Waze Academy
- Google AdMob
- Authorized Buyers
- Android Enterprise Academy
Grow your skills using Google Ads to advertise your business online, and get Certified.
Google for Education
Grow and succeed in K12 or Higher Education through a curated set of training for educators, students, and school leaders.
Google Marketing Platform
Learn how to achieve your marketing objectives and get certified in Google Marketing Platforms.
Learn about Google’s measurement tools so that you can grow your business through intelligent data collection and analysis.
Google My Business
Discover how Google My Business can support your business.
Courses for managed Music, Enterprise, Media partners and Content ID partners. For general education, visit Creator Academy.
Google Ad Manager
Publisher University is now part of Skillshop. Explore our new content to help you grow your proficiency with our Publisher tools.
Discover how to turn your location into a destination with the power of Waze Ads.
Manage your inventory and drive revenue with Google AdMob.
Learn how to get started as an Authorized Buyer. Also, understand the workflow of the Authorized Buyer program.
Android Enterprise Academy
Explore and learn about the world’s most powerful mobile platform, built for business.
After that, the courses will have an assessment at the end. So, you need to take up the assessment to pass. To clarify, there will be 60 questions and 1 hour is the assessment duration. You need to mark 48 questions correctly out of 60. So the passing percentage is 80%.
Free Digital Marketing Course by Google – Analytics Academy
Analytics Academy helps you learn about Google’s measurement tools like Google Analytics. Firstly, it helps you to grow your business through intelligent data collection and analysis. Similarly, these courses encourage you a better understanding of large and valuable data handling techniques. This includes 5 various courses.
- Google Analytics for Beginners
- Advanced Google Analytics
- Google Analytics for Power Users
- Getting Started With Google Analytics 360
- Introduction to Data Studio
- Google Tag Manager Fundamentals
Google Analytics for Beginners
Learn the basic features of Google Analytics including how to create an account, implement tracking code. It also helps to learn to analyze basic reports and set up goals and campaign tracking.
Advanced Google Analytics
Learn about advanced Google Analytics features including data collection, processing and configuration. It also includes more complex analysis and marketing tools.
Google Analytics for Power Users
After you’re familiar with the range of features Analytics offers, learn and practice actionable analysis. Meanwhile, it is to track business performance and identify areas for business improvement.
Getting Started With Google Analytics 360
Learn about powerful Google Analytics 360 features that are not available in the standard product. In addition, gain insight into how you can benefit from integrations with BigQuery, Google Marketing Platform products, and Google Ad Manager.
Introduction to Data Studio
Introduction to Data Studio. It helps you learn and practice beginner steps in connecting your data and building Data Studio reports.
Google Tag Manager Fundamentals
Discover how Google Tag Manager can simplify the tag implementation. Also get to know the management process for marketers, analysts, and developers.
On the other hand, these courses are available with different assessment duration and study materials.
Free Digital Marketing Course by Google – Conclusion
Google has a variety of courses and knowledge base for people to learn a lot. It indeed encourages people by offering free certifications. It adds value to everyone who clears the assessment. However, the ultimate features of these courses are, they include animated explainer videos wherever required. That makes people understand the concepts easily and quickly.
Start earning the Free Digital Marketing Course by Google with free certifications. Show people that you’re utilizing your time in such a great way. Learning is endless, So keep learning!
We hope this article was useful. It makes you aware of Google’s free courses. If you are looking for online free resources, get in touch with us at firstname.lastname@example.org.
About the author
Kavin is a passionate blogger from Know Online Marketing. He publishes insightful and value-added articles and infographics on online marketing, blogging, WordPress, hosting and domain, web design/development, digital tools, online courses, and more.