Social Media Marketing Strategies

Social Media Marketing Strategies - Know Online Marketing

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Social Media Marketing

Every brand needs strong social media marketing strategies to get more customers and to keep their customers engaged. Firstly, Social Media Marketing (SMM) is a form of online marketing. It is the process of promoting a product or service through very famous and well-known social media platforms like Facebook, Instagram, Twitter, LinkedIn and more. This can be done by running paid marketing campaigns. Building a strong customer base is literally possible than other platforms. Because the users and usage of social media platforms are getting hike day-by-day. But, the challenging part is to find out the right customer for our business right?

Here’s a social media marketing comes in. It helps you to reach potential customers with the requirements you expected. For instance, you can reach the right customer through targeting them on the ad platforms based on their gro location, age, gender interest, device and more. This really makes the sales easy and possible wherever the customer is located.

Also Read: Social Media Marketing Ideas

Building Social Media Strategies

Understanding the user needs plays a major role in building a strong social media strategies. If you want to do marketing, you should have quality products or services. So that you can build the trust of customers then you can make them permanent forever. Interacting with the customer is a good piece of activity to grow more. However, here are some of the most considerable strategies to be followed to build a strong brand and to make good business.

  1. Set your target audience
  2. Competitor analysis
  3. Create attractive content
  4. Measure your results and optimize
  5. Value customer feedback

Also Read: LinkedIn Adds Name Pronunciation Audio Feature

1. Set your target audience

Firstly, understand which type of category your product and service fall under. Showcase to people what kind of product or service you offer through email or posts. In addition, let them know how they get benefits from your product or services among others. Start building the potential audience list by extracting the most valuable and interactive customers from the raw audience.

For instance, you are running a bike showroom in the United Kingdom and you wanted to promote your newly launched bike via social media (keep in mind this example throughout the article). Then you may need to target the people according to the below,

  • Geolocation: United Kingdom
  • Age: 18 to 55
  • Gender: Male
  • Interest: Bike/Bike spare parts/Bike service and more
Set your target audience - Know Online Marketing
Set your target audience – Know Online Marketing

The above is a basic understanding of audience targeting. Once you start running the campaigns, you will get more insights. In this targeting, you may reduce the age range according to the ad engagement. Run offers and offer giveaways to keep your audience engaged.

2. Competitor analysis

Competitor analysis is one of the most important activities while building your social media marketing strategies. When you run a business obviously you will have a competitor. Spot your exact competitors. Just read their business flow. Similarly, find out how they are approaching customers. If they are dealing with their customers offline, you start approaching the audience online by creating an interactive website or social media page. Announce offers for every common festival. Offer free test drive and more.

The main motto of analyzing your competitor is to understand their level of business and to perform better than them. Always be one step forward to your competitor. Keep monitoring their promoting methodologies and you can reflect the same with extra efforts.

Also Read: What Is Display Advertising? What are the types?

3. Create attractive content

Content is the king. Whatever the platform it is, this rule applies to all. Yes, never forget to create interactive, attractive, eye-catching and creative content for your social media posts. Include high quality and well-designed banners as ad creative. Importantly, don’t add more text content in the posts. However, the user is not going to read the content fully until your post is attractive. So, make it shorter and informative.

The content should trigger the audience to engage by like, comment or share the post. Moreover, they should remember your brand. So, always add a CTA (Call to Action) like learn more, sign up, register now, know more, etc., in your social media post. Such words will trigger the user to take action on your post.

Build a team to manage the content and creative strategies if possible. Add videos or images of the recently launched bike with its features in the image or video. Because people may not read if you mention the feature in the text area (copy).

Also Read: How to grow on Instagram & Increase your Followers by 10X

4. Measure your results and optimize

This is an asset of everyone who runs marketing campaigns. Once the campaign is done, start analyzing the result. Focus on the age group to understand which age group range is the best performing. So, you can exclude the age range which is not performed well in the next campaign. This will reduce the campaign spend and as well as our work but never the result. If you have run multiple ads, go with the best performed one for your next campaign. It is great as well if you can optimize while the campaign is live. But, a better suggestion would be analyzing the whole data after completing the campaign.

Measure your results and optimize - Know Online Marketing
Measure your results and optimize – Know Online Marketing

When keep collecting our valuable data after completing each marketing campaign, it’s easy to build an effective audience list. Run campaigns with various objectives to see the performance of each objective. Lead generation campaigns will give you the best value for your business. Once you have the leads, you can start approaching your customers.

Also Read: Free Digital Marketing Course by Google

5. Value customer feedback

Bringing value to the customer comments and feedback increase the brand value among people. It’s a chance to build trust in our brands. Frequently ask for feedback to get to know the customer’s concerns. So that it can be fixed in the future. Customer satisfaction is every company’s success.

FAQ – Social Media Marketing Strategies

What is Social Media Strategy?

Social Media Strategy is planning the ways to promote a business in effective way. This helps to drive more sales.

What are Social Media Strategies?

1. Set your target audience
2. Competitor analysis
3. Create attractive content
4. Measure your results and optimize
5. Value customer feedback

Why Social Media Strategy is important?

It is very important to build strong presence on social media platforms. It helps people to stay connected and engaged with brands.

How to build Social Media Strategies?

Understand your customer needs and act accordingly. Usually you should have the ability to provide solution to your customers problems. That should satisfy your customers.

Also Read: What is Viral Marketing? Types, Advantages & Examples

Conclusion

In short, the above mentioned are very basic social media marketing strategies. They work well, especially for small businesses. Every business has vast space on social media platforms to grow. Those who are utilizing the space in a smart way get succeeds. If you are a business owner and would like to take up your business online never hesitate to get into social media marketing.

Summary of Social Media Marketing Strategies - Know Online Marketing
Summary of Social Media Marketing Strategies – Know Online Marketing

Start your social media presence by consulting with any social media marketing strategist. Then build an internal team to develop your social media strategies for the upcoming product or services.

We hope this article was useful to build your brand. If you are a small business or an individual looking to take up your business online get in touch with us at admin@knowonlinemarketing.com for free consults.

About the author

Kavinkumar Subramani

Kavinkumar Subramani

Digital-Tech Blogger

Kavin is a passionate blogger from Know Online Marketing. He publishes insightful and value-added articles and infographics on online marketing, blogging, WordPress, hosting and domain, web design/development, digital tools, online courses, and more.


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