Before start discussing the types of online marketing, Let’s see what is online marketing. Online marketing is an activity of promoting or advertising a product or service using the online medium. We can measure the results accurately. But it’s not possible in offline advertisements. So, according to the results, the promotion can be pushed further on the right track to get more business. Growing business over the internet has become the trend to reach the right people at the right time. Apart from that, we can reach the exact audience as per our business.
There is more number of online marketing methodologies are there in the market. Each marketing strategy will have its unique characteristics. Let’s say we are going to promote a car repair shop business. Here we can use search marketing (SEM) and social media marketing (SMM) effectively to show your business to the audience. You can’t use Email marketing as a major strategy here. Because people need car repair services when their car got damaged or repaired. At this time they are not going to read the emails, they won’t and there’s no need.
So, it’s important to choose online marketing strategies wisely. It always plays a major role in business growth. Here we have listed out some of the top online marketing methods and have given a quick overview with an example for better understanding.
Types of online marketing
- Social Media Marketing (SMM)
- Email marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Affiliate Marketing
- Content Marketing
- Influencer Marketing
Social Media Marketing
Social media marketing is promoting a business, product, or services on social media platforms like Facebook, Instagram Twitter, YouTube, and more. In addition, it is one of the most used marketing strategies among others to develop a business online. People spend more time on the internet for browsing content, using social media, watching movies, playing games, and more. Social media is one of the most accurate strategies to reach the audience with our services.
Basically, a promotion can be done in two ways on social media,
- Organic reach
- Paid reach
A. Organic reach – Organic reach is acquiring the audience’s attention by posting social media posts without spending money.
B. Paid reach – Reaching the audience by promoting or boosting the social media post is known as paid reach. You need to spend a certain amount of money.
Firstly, you should have a business page in all the top social media. You need to publish the posts frequently to keep your audience engaged. Sharing posts on social media is considered as one of the search engine ranking factor.
Major social media platforms
Among more no. of social media platforms, some are really performing well and have billions of active users.
Also Read: Social Media Marketing Strategies
The above is the most widely used social media platforms around the globe. An effective and active social media page has the ability to drive more business. If you have more followers, you can share content on your product or services frequently. After that, if you don’t see much response from your followers, then you can run paid marketing campaigns on Facebook, Instagram Twitter and other platforms. We can set up the campaign on their respective ad serving platforms.
We can set up marketing campaigns with various objectives. You can choose the desired objective according to your business type and marketing plan. To clarify, social media ads can be identified by the words Sponsored, Promoted depends on the platform.
Email marketing is one of the best digital marketing strategies. It is the process of sending a commercial message, typically to a group of people, using email. Email marketing is considered as the most professional way of reaching the audience. It is the best way to explain our product or services in a very formal way. The email can have an explanation of the product or service or pictorial representation of any content. It has more conversion rate.
As a first step, you need to build the email list of your potential audience. You can collect use emails from your blog or website asking them to subscribe. There are a lot of plugins to collect user emails by showing attractive pop-up. OptinMonster is one of the tools. Otherwise, you can run lead generation campaigns to get more relevant emails from your relevant audience. Some of the email types are,
- Welcome email
- Survey email
- Feedback email
- Offer email
- Newsletter email
- Announcement email
To send emails to your audience you can use email campaigns. There is no. of email marketing platforms to plan, execute, manage and measure your email campaigns. They also provide attractive email templates. So, you can just customize them according to your need. One of the well-known email marketing platforms is MailChimp. Businesses use emails to announce a special offer or introducing new products or services. It is considered one of the best types of online marketing methods to drive the business professionally.
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Search Engine Optimization (SEO)
SEO is the most important strategy that every business should follow to see business growth and results. SEO is the process of optimizing the website or blog to make the search engines understand what kind of product, service, or content we are offering. It is to increase the visibility of the website or blog. As a result, the website will rank on the search engine search results and that will lead to getting more organic traffic. SEO is a long term process, which means that we need to wait for a long time to see the results. The duration will change according to the quality of our content and SEO techniques that we implemented.
Further, SEO includes several techniques to build complete search engines friendly website. Basically two types of techniques will be handled,
- On-Page SEO
- Off-Page SEO
It includes a list of activities that are to be carried out within the website. That is to say, this is completely about optimizing your web pages for search engines. You need to work at your website’s backend to perform the below activities,
- H1 tag for main titles
- H2 tag for subheadings
- Use focused keywords in the content
- Implement External and Internal links
- Optimizing URLs
- Write attractive meta description
- Use keywords in the Image name
- Never leave the image Alt attribute blank
On the other hand, Off-Page SEO refers to the action items that are to be done out of your website. We have listed out some of the off-page SEO techniques here,
- Commenting our website link on posts, forums
- Guest blogging
- Link building
- Sharing content on social media
- Business business page
When we implement the above techniques effectively, it’s easy to get better traffic to our website. So we can rank our websites at the top on the search page results.
Search Engine Marketing (SEM)
It is one of the most effective and result-based marketing strategies to show our websites at the top on the search engine results page for a particular keyword. This is to drive traffic to our websites by paying. Numbers of businesses will run the campaigns to rank their website at the top. But this will be decided according to the bidding. Who is ready to spend more money hey will get ranked.
SEM is a quick process. You can start running your campaign whenever you launching a new product or introducing a new service. You will be charged only when the user clicks on your search ad on the search page. It is also known as Pay Per Click (PPC). Search engines will consider some of the qualities here as well.
- Attractive and lightweight landing page
- Catchy ad copy and Call to action
- Choosing the best keywords
Secondly, the best part of using SEM is to our business is that we can target specific audiences who are all closely related to our business. It is a quick way to generate results in a short span of time.
Affiliate marketing is the process of selling a company’s product or service. In this way, you get a certain percentage of commission from the company. If you are a content creator like blogger, YouTuber you can start earning from Affiliate marketing. Basically affiliate marketers will be provided by the unique marketing links. When they create content, ask or make their audience to click on this link and purchase the product or service.
When people purchase, the conversion will be counted and the affiliate marketer will get paid for the conversion. There is no. of affiliate programs out there. This is an effective way of making money for content creators. As a first step, the content creators should earn loyalty from their audience. So, the audience will have trust in your words and make conversions.
Affiliate marketing can be done with several marketing materials to attract people.
- Affiliate links
- Interactive videos
Affiliate links can be shared to the audience by doing the below activities,
- Writing articles on their product/services
- Reviewing their product/services.
- Making YouTube videos.
- Sending emails.
- Commenting on other sites.
- Sharing the referral link on Social Media and more.
Content marketing is one of the types of online marketing techniques. It is the process of creating, publishing and sharing the content with the targeted audience. You should keep creating more quality, valuable and useful content consistently to reach for your products or services. Firstly, the base of content marketing is to create awareness about your product or service. It really helps in SEO ranking that will drive more traffic to your website.
Content marketing can be done in several ways and some are listed below,
- Creating infographics
- Writing articles
- Creating videos
- Publishing e-Books
In addition, when people start loving your content, they will look for your content consistently and visit your website frequently. Then it’s your responsibility to keep them engaged with your quality content.
Influence marketing is a form of online marketing strategy. It’s the activity of making collaboration with an online influence to promote our product or service. The influencers will have a strong audience and more followers. Therefore, brand recognition gets increased when we deal with online influencers.
To build a strong audience you should be specialized in something or you should be good at something. So, people start liking what you do and keep supporting. You just need some time to become an influencer. You should gain trust and loyalty from your audience.
For instance, if you are a video creator and have enough audience with a good response, you can start promoting the product or services of a company or an individual through YouTube. The reach would be more and the chance is high to get more customers. Here are some of the influence marketing types you should know for better understanding,
- Sponsored content
- Give away
Also Read: Free Digital Marketing Course by Google
We hope this article has given you a basic understanding of the types of online marketing strategies. However, you may run a small business or going to start one. By using the above-explained marketing strategies, you can grow your business. On the other hand, choose your online business strategy wisely and make a clever move. Promoting a business online is very easy, you just need to identify your focus area and potential audience.
So, before taking every business online it is important to build a solid plan so that we can execute it well and keep our business on track going further. Whatever the strategy we use, we should know how to measure the results at the end of every marketing campaign. This is very essential to take our business to the next level in terms of growth and revenue. The result of each campaign is valuable. Because the upcoming campaign would be a well-optimized one when we set up after analyzing the campaign that already ended.
In conclusion, for more free business ideas and assistance reach out to us at firstname.lastname@example.org anytime.
About the author
Kavin is a passionate blogger from Know Online Marketing. He publishes insightful and value-added articles and infographics on online marketing, blogging, WordPress, hosting and domain, web design/development, digital tools, online courses, and more.