What is Backfill tag?
In the online marketing industry, a backfill tag is simply a backup tag or temporary replacement tag that acts as a backup for the main or original tag. The backup tag will serve ads on pages when the main tag isn’t in use, under troubleshooting or testing.
Example for Backfill tag
Firstly, to serve Media.net ads, you need to implement an ad tag into your website to get verified by Media.net. In case, if you’re replacing the Google AdSense ad tag with Media.net, the ad placement will be blank and no ads will show until the verification complete.
The backup tag can be removed once the main tag is live.
Advantage of Backfill tag
Backfill tag helps the publishers to avoid losing the ad impressions when they switch the ad tags from another. So that the publishers will not get any problems like revenue loss. It is really a great feature.
It also helps serving ads temporarily when testing, troubleshooting or experimenting with the main ad tag. Most of the top ad servers have this feature.
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Frequently Asked Questions (FAQ)
It is a backup tag that will serve on the page until the original tag gets approved and completes the taken action.
When a publisher would like to switch the ad tags, the backup tag will serve until the original tag clears the approval or switching process.
Publishers can switch the tags without losing any ad impressions.
About the author
Kavin is a passionate blogger from Know Online Marketing. He publishes insightful and value-added articles and infographics on online marketing, blogging, WordPress, hosting and domain, web design/development, digital tools, online courses, and more.